An excellent post. Test early, record and analyse interviews and capture evidence to build the business case.
User Research, Discovery, Citizen Insight
We’re very pleased to announce Interactive Media UX (iM UX) has been appointed to the Government’s Digital Marketplace to offer services through the Digital Outcomes and Specialists framework.
The Digital Outcomes and Specialists framework enables Interactive Media UX to provide project based and consultancy led user experience research (Discovery), lab hire and participant recruitment services to support ambitious digital transformation programmes.
Interactive Media UX is a Manchester based User Research Practice
Interactive Media is based on Deansgate in central Manchester. It works closely with Manchester’s digital community and is one of very few Manchester based UX research providers on the DOS framework. A full list of providers can be seen here
From Jon Parker’s perspective (MD Interactive Media) the benefit of the framework is the opportunity it affords ‘this is a fantastic opportunity for us, an innovative SME to deliver our high quality specialist services into an exciting marketplace’
‘User Research specialists will play a hugely significant role in understanding citizen requirements and using the insight captured to develop compelling digital experiences as part of digital transformation programmes will be paramount’
Liz Whiteley, Business Development Director at Methods ‘By coupling specialist UX Research companies like iMUX with Professional Services organisations (Methods) that currently supply to the public sector, synergies emerge which allow the delivery of cost effective performance driven solutions that meets the user’s needs’.
Benefits of the DOS Framework
The benefit of the Digital Outcomes & Specialists Framework to Government departments is the ability it provides in providing a clear route to appointing specialist resource to provide user research and related services.
Interactive Media builds cross-functional teams, taking a leading role in researching, analysing and articulating of user needs for complex projects, generating the feedback and insight necessary to build a clear picture of users and deliver solutions is its primary deliverable.
Interactive Media UX delivers
- Outstanding user facilitation and stakeholder management skills,
- Strong experience of qualitative and quantitative user research/analysis
- Application of a comprehensive range of techniques to elicit user needs and requirements e.g. 1 to 1 interviews, stakeholder workshops and analysis of user focused sessions)
- Designing customer-centric digital services with use of personas and user journey mapping for example
- An understanding of the delivery digital services in accordance with Government Digital Service (GDS) best practice and the design manual
- Experience of delivering digital transformation and working effectively in an agile environment (SCRUM)
Interactive Media UX Ltd.,
Design trends come and go. Equally important trends coming to the fore are more experience focused than design oriented.
Social Commerce and user driven personal profiling are two we are seeing more and more. The challenge is incorporating them in new UX led product design.
This is a few months old but still worth a read.