Areas of focus
- To understand how you segment your members into different types of users
- To use your segmentation insight inform the design our customer model, personas and user research participants
- For the Land Registry to create a sustainable user research participant recruitment process with your support by:
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- Identifying users in any particular persona(s)
- Undertaking on-going research in a number of areas: VMA, VCA & homepage & research into inclusion and accessibility
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