Areas of focus

  • To understand how you segment your members into different types of users
  • To use your segmentation insight inform the design our customer model, personas and user research participants
  • For the Land Registry to create a sustainable user research participant recruitment process with your support by:
      • Identifying users in any particular persona(s)
      • Undertaking on-going research in a number of areas: VMA, VCA & homepage & research into inclusion and accessibility