Do my early indications resonate with you?
Based on my experience:
- Locating insight is tricky
- When I do find something I am not too sure if it’s 100% relevant
- Projects are organised by business area/programme, with relationships drawn between users/user needs
- Programme Lead URs rely on personal contact, word of mouth, and longer-standing URs’ memories to discover insights often managed in a hand over document
Based on experience
- Introducing a searchable repository of user research insights, organised by a relevant taxonomy distinct from business areas/programmes, that is quick and simple to add UR content to
May result in:
- Insights becoming discoverable, rather than just findable: URs are able to discover useful insights from services that they wouldn’t otherwise have considered
We’ll know this is true if:
- URs report that they are finding useful insights more easily