Pragmatic UX

Delivering pragmatic (and meaningful) user experience

The definition of pragmatic user research undertaken by IMUX is ‘solving problems in sensible way that suits the conditions that exist now, rather than obeying fixed theories, ideas or rules’.

The Government Digital Services (GDS) framework is as good as it gets in terms of Digital Service delivery and IMUX delivers to the ‘Service Standard’.

For example, when working in the Public sector IMUX has two guiding principles 1) does the proposed solution offer value to the user by meeting their needs, and 2) does the solution offer tax payer value for money?

We start by understanding the outcome users are looking for. We get to this point by asking users about their experience, attitude and preference to a specific problem or challenge they face.

By following a ‘Design Thinking’ process for better outcomes and iterating as we learn using various tools and techniques, we can create fantastic digital experiences.

IMUX uses:

  1. Empathy maps – to show what the user says, thinks, does, feels.
  2. Journey maps – to show what the user is doing (actions), what emotions are they experiencing, what they are they thinking
  3. Storyboards – user prioritisation matrices like:
    • user value v effort
    • user value v feasibility
    • time to MVP v market differentiation
  4. And finally prototyping to test concepts with users

We use Lookback to record moderated qualitative interviews (remote & in-person) and a host of other software products to capture insight.

BUT above all else we talk to users, in their environments, without bias, about the things that matter to them.