User data and segmenting users is paramount to producing high-performing digital services. Understanding who users are and how they interact with a service is the objective of a user researcher in order to build inclusive services for all types of users
What we do
We talk to users and assess the performance of our service before, during and after we have built it.
How we do what we do
We prototype concepts and carry out task based research with to see if the concept adds value.
Key areas:
Creating user personas
early stage discovery research: understanding journeys and process stapling
