User research overview

  • Who we are

    • User data and segmenting users is paramount to producing high-performing digital services. Understanding who users are and how they interact with a service is the objective of a user researcher in order to build inclusive services for all types of users
  • What we do

    • We talk to users and assess the performance of our service before, during and after we have built it.
  • How we do what we do

    • We prototype concepts and carry out task based research with to see if the concept adds value.
    • Key areas:
        • Creating user personas
        • early stage discovery research: understanding journeys and process stapling
        • engage users for assessments and usability tests
        • inform the design process
        • make recommendations for development