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User research overview
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- User data and segmenting users is paramount to producing high-performing digital services. Understanding who users are and how they interact with a service is the objective of a user researcher in order to build inclusive services for all types of users
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- We talk to users and assess the performance of our service before, during and after we have built it.
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- We prototype concepts and carry out task based research with to see if the concept adds value.
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- Key areas:
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- Creating user personas
- early stage discovery research: understanding journeys and process stapling
- engage users for assessments and usability tests
- inform the design process
- make recommendations for development