ResearchOps

User research overview

• Who we are

• • User data and segmenting users is paramount to producing high-performing digital services. Understanding who users are and how they interact with a service is the objective of a user researcher in order to build inclusive services for all types of users

• What we do

• • We talk to users and assess the performance of our service before, during and after we have built it.

• How we do what we do

• • We prototype concepts and carry out task based research with to see if the concept adds value.

• • Key areas:
    • • Creating user personas
      • early stage discovery research: understanding journeys and process stapling
      • engage users for assessments and usability tests
      • inform the design process
      • make recommendations for development